19 May 2019
| THE HEARTBEAT OF WOMEN'S SPORT

IWD2017: Nicole David to Promote Women’s Squash During Ciudad de Floridablanca

March 8, 2017
Nicole-David

Malaysia’s eight-time World Champion Nicol David is hopeful that the upcoming Ciudad de Floridablanca – which begins on International Women’s Day – will help to promote squash in South America when it showcases some of the world’s top female squash stars between March 8-11.

Nicole-David

The inaugural Ciudad de Floridablanca is set to become the most lucrative Women’s squash tournament ever to take place in South America, with the winner taking home a share of the $70,000 prize fund.

With it’s stunning venue at the Parque el Santisimo – overlooking the nearby cities of Floridablanca and Bucaramanga – and top-class draw promising to provide a scintillating four days of on-court action, David is hopeful that the tournament’s impact will be felt off the court as well.

“This is the best initiative a tournament has done to centre around the International Women’s Day celebration by showcasing top women squash players. It will surely impact that region and bring an appreciation to women in sport through squash, while encouraging more women to pick up the sport too.”

The start of the tournament coincides with International Women’s Day on March 8, with the initiative’s 2017 campaign #BeBoldForChange acting as a call to action to accelerate gender parity.

“Equality is all that we strive for as sportswomen and we continue to work tirelessly to achieve this,”

“We want to make it known to all girls and women that in any field, whether it’s sports or your every day life, we are worthy of greatness in everything we set our minds to do.

David is one of the greatest female squash players of all time, with her unprecedented nine-year reign as World No.1 between 2006-2015 and eight World Championship titles ensuring that she will go down in the annals of the sport’s history.

The Ciudad de Floridablanca take place between March 8-11 and will be streamed live on SQUASHTV and Eurosport Player.

Fans can get involved in the conversation by using the official tournament hashtag: #PSAFloridablanca

Sportsister
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