18 April 2019
| THE HEARTBEAT OF WOMEN'S SPORT

Cycling: Breeze and Cycletta encourage more women to use their bikes

July 19, 2011

British Cycling has launched Breeze, the biggest ever programme focused on getting more women into riding bikes.

BreezeLed by women for women, Breeze bike rides are local, friendly and informal. The short, traffic-free rides are ideal for busy women and anyone who hasn’t been on a bike for a while and would like to go for a casual bike ride with a small group of women from their area.

Breeze could not have come at a better time as more and more women across the UK are jumping on their bikes to enjoy the great outdoors, get some exercise, socialize and to enjoy and free and environmentally friendly form of transport. Cycle lanes are popping up all over our roads, making it safer and easier to travel by bike.

The Sportsister team are among the many women across the UK who are enjoying the benefits of biking. We are an official media partner of Cycletta which are events backed by British Cycling and Sky. Cycletta aims to encourage more women to get on their bikes by promoting events across safe roads that are specifically designed for both novice riders and regular bike riders.  A blast on a bike is a great way to get fit and healthy and Cyletta aims to be a fitness challenge, a charity fundraiser or a great way to have fun and escape.

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Cycling: Pendleton wins second World Cup gold

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There will be two Cycletta events and Sportsister will be taking part in both. The first will be held on the 11th September at Whipsnade Zoo and 2nd October at Tatton Park. There will be a 40km route through stunning scenery. Participants will be cycling alongside Olympic Gold medalist and Cycletta Ambassador, Victoria Pendleton. These are fun and free days with ride memento and goodie bags on offer. Entry benefits include  advice from experts including Victoria, mechanical support crews, drinks and nutrition around the route and the all important helmet hair remedy centres.

In 2011 British Cycling surveyed over 1,000 women to find out what was discouraging them from riding. Results showed that safety concerns, lack of knowledge of routes and having no-one to cycle with were the key barriers to getting involved.

Breeze and Cycletta both address these concerns and offer women flexible, safe, accessible and fun opportunities to ride a bike as well as training and support. Breeze rides are organised by British Cycling trained local Breeze champions and fit around busy work and family lives. The bike rides are free, friendly and open to women of all ages and abilities.

Natalie Justice, Network Manager at British Cycling, said: “Currently only two per cent of women cycle regularly compared to six per cent of men yet we know that nearly one million women would like the opportunity to get out on their bikes and socialise with other women.

Breeze gives them the chance to do just that on their doorstep and change cycling for women forever. If you’d like to get out on your bike, whether it’s for the first time or after a long break, Breeze is for you.”

To find a Breeze bike ride in your local area or to find out how to become a Local Breeze Champion, go to www.goskyride.com/breeze.

Monica Stott, Sportsister
The Women’s Sports Magazine

Image credit: britishcycling.org.uk

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